By Shawn C at January 25 2020 12:10:03
Another key element to the marketing section of your business plan is an outline of your marketing objectives, strategies, and tactics. Writing down the avenues you travel in order to market your business will afford you the opportunity to record what worked and what didn't work. You must be able to measure and calculate the results of your marketing efforts, otherwise, what's the point? If you don't know if something is working for or against you, then it's working against you.
The main thing to remember in this section is not to provide new data, but to explain in detail data that has already been provided and to provide the support for that data.